FOR IMMEDIATE RELEASE
PARAMOUNT MANUFACTURING GROUP LIMITED
CONTACT : JASBIR KAUR
TEL : 852 25220693
FAX : 852 28685020
June 1st 2011
Paramount Manufacturing Group Limited releases revolutionary new fashion line for the fashion conscious mature market.
Dallas,TX – June 1st 2011- Paramount Manufacturing Group Limited today announced the launch of their new fashion label “Celsa” named after Nonia Celsa, the famous fashion conscious wife of a Roman Emperor. The newly launched apparel line will be commercial available soon.
This line of high quality formal apparel has been designed for both function and style in mind and made form the highest quality fabrics.
Paramount’s CEO, Mr. Uttam said, “ In creating the Celsa line of apparel wear, we made a conscious decision to use organic and/or recycled materials in all of our products utilizing some of the best yarn and fabrics suppliers in the world. By using quality synthetic fibres such as polyesters, the fabrics are machine washable and require little or no ironing. Our target customers are the mature market. Seniors are the fastest-growing segment of our population and as baby boomers become seniors, the mature market will be made of generally more wealthy, demanding consumers.”
As one of the fastest growing fashion line in South America, the Celsa line of ladies wear is created with Formaldehyde free fabrics. Formaldehyde is generally known to cause allergic reaction and dermatitis for the young and old.
Mr. Uttam says “Formaldehyde is a toxic gas and long term exposure can cause serious health problems, the scariest thing is that it’s in over 90% of all our clothing. You are seeing a trend now where parents of young children and new-borns are more particular about what they wear their children, my question is, who is going to worry about the elderly”
Paramount’s Clothing line for woman offers popular current fashions with a strong focus on Ladies Cardigans. While most clothing lines target the slim fit market where sizes generally stop at XL, Celsa veers away from the status quo and cuts sizes right up to 5XL.
CEO says “Women’s cardigans offer a fair deal of flexibility, as they can be dressed down or up. They work just as well in a working environment as they do for casual occasions.
A style-savvy woman can create different looks from one basic cardigan.”
Besides its own warehouse expansion, Paramount has aligned itself with several other well-stocked warehouses, as well as some worldwide suppliers. “We aim to expand in to various tourist markets worldwide, smart mature shoppers like to travel and shop at various holiday destinations.” Says Mr. Uttam
For more information visit www.celsacouture.com
PARAMOUNT MANUFACTURING GROUP LIMITED
CONTACT : JASBIR KAUR
TEL : 852 25220693
FAX : 852 28685020
June 1st 2011
Paramount Manufacturing Group Limited releases revolutionary new fashion line for the fashion conscious mature market.
Dallas,TX – June 1st 2011- Paramount Manufacturing Group Limited today announced the launch of their new fashion label “Celsa” named after Nonia Celsa, the famous fashion conscious wife of a Roman Emperor. The newly launched apparel line will be commercial available soon.
This line of high quality formal apparel has been designed for both function and style in mind and made form the highest quality fabrics.
Paramount’s CEO, Mr. Uttam said, “ In creating the Celsa line of apparel wear, we made a conscious decision to use organic and/or recycled materials in all of our products utilizing some of the best yarn and fabrics suppliers in the world. By using quality synthetic fibres such as polyesters, the fabrics are machine washable and require little or no ironing. Our target customers are the mature market. Seniors are the fastest-growing segment of our population and as baby boomers become seniors, the mature market will be made of generally more wealthy, demanding consumers.”
As one of the fastest growing fashion line in South America, the Celsa line of ladies wear is created with Formaldehyde free fabrics. Formaldehyde is generally known to cause allergic reaction and dermatitis for the young and old.
Mr. Uttam says “Formaldehyde is a toxic gas and long term exposure can cause serious health problems, the scariest thing is that it’s in over 90% of all our clothing. You are seeing a trend now where parents of young children and new-borns are more particular about what they wear their children, my question is, who is going to worry about the elderly”
Paramount’s Clothing line for woman offers popular current fashions with a strong focus on Ladies Cardigans. While most clothing lines target the slim fit market where sizes generally stop at XL, Celsa veers away from the status quo and cuts sizes right up to 5XL.
CEO says “Women’s cardigans offer a fair deal of flexibility, as they can be dressed down or up. They work just as well in a working environment as they do for casual occasions.
A style-savvy woman can create different looks from one basic cardigan.”
Besides its own warehouse expansion, Paramount has aligned itself with several other well-stocked warehouses, as well as some worldwide suppliers. “We aim to expand in to various tourist markets worldwide, smart mature shoppers like to travel and shop at various holiday destinations.” Says Mr. Uttam
For more information visit www.celsacouture.com